Rethinking how we measure progress in California
Brand Design
The California Doughnut Economy Coalition has been set up to initiate regenerative and distributive economic systems throughout California, using Kate Raworth's Doughnut Economics model. Our creative glue helped develop a brand identity and messaging as a platform for their first California Doughnut Economy Report on its true state of progress.
Information Design
The challenge of the brief was to take quite a complex model with lots of information and present it in a way that is still easy on the eye and easy to understand. The doughnut model shows how much California is overshooting the ecological ceiling whilst also falling short on nearly all the social foundations needed for a well-functioning society.
Icons & Infographics
Icons and infographics help create easy-to-navigate information systems so policymakers get what they need when they need it.
